Lactation education

A lactation consultant followed her sister into a fulfilling profession

Rita Jordan is a registered nurse and lactation consultant for the Women’s Center at Parrish Medical Center in Titusville.

Q: Why did you start this career?

A: I have worked with infants and new mothers since 1992. After finishing nursing school, I worked in the surgical intensive care unit as well as the nursery.

During this time, helping new mothers to breastfeed was a big part of my job.

I really enjoyed working with these young families because they are always so grateful!

I knew that if I could continue to help mothers and their newborns, it would be a very satisfying career path for me.

Q: What services do you offer?

A: As a lactation specialist, I provide prenatal and follow-up services to our young families.

Prior to delivery, I offer prenatal breastfeeding classes, prenatal concierge visits to the OB office, and one-on-one hospital assistance.

After delivery, I offer breastfeeding follow-up appointments for first-time breastfeeding mothers, telephone counseling, outpatient consultations, telehealth consultations and breastfeeding support groups.

Q: What makes this area of ​​medicine fulfilling for you?

A: Breastfeeding is something many new mothers want to be able to do because of the lasting impact it has on their baby’s health.

Building a rapport with new mothers and making them feel empowered and informed about breastfeeding is something that always fills me.

Q: When did you realize this was the right medical career path for you?

A: My sister became a lactation consultant and it was something she really enjoyed doing.

When the time came for our former lactation consultant to retire, she asked me if I would be interested in becoming certified and possibly taking up her position.

As soon as I started working as an International Board Certified Lactation Consultant (IBCLC), I knew this role would be a good fit.

Continued:Health Pro: Primary Care Physician: “Your health is our passion”

Continued:Health Pro: a specialist likes to make hearts “like new”

Continued:Health Pro: A vascular surgeon finds a specialty “a bit by chance”

Q: What is the latest advancement in your field that will benefit patients?

A: Feeding your baby within the first hour after birth has a huge impact on the amount of milk the new mother is ultimately able to produce.

Research has shown that if there is a delay in milk extraction, it can significantly reduce the mother’s milk production potential.

For mothers whose babies cannot latch on immediately, hand expression of colostrum is very important.

Q: Best advice for current and potential patients?

A: If possible, mothers should establish a relationship with a lactation consultant prior to delivery.

Having this resource in place can make all the difference after delivery.

Breastfeeding problems are like other types of problems – if you are able to catch them early, they are much easier to deal with.

There is an answer to almost every breastfeeding problem, and many are simple to identify and fix.

Have a suggestion for FLORIDA TODAY’s Know Your Health Pro feature? Contact Tim Walters at [email protected]

Get to know your healthcare professional

Name: Rita Jordan RN, IBCLC

Where are you based: Parrish Medical Center Women’s Center,

951 North Washington Ave Titusville, FL 32796

Education: Bachelor of Science in Nursing (BSN) from Illinois State University

Professional experience:

Nurse graduated from the surgery unit for 1 year

Registered Nurse in Intensive Care Unit for 6 years

​​​​​​• Registered nurse in neonatal nursery for 19 years

​​​​​​• Lactation consultant for 9 years

Contact: [email protected]

On the Web: