A dedicated The online breastfeeding magazine created by a Belfast mum has been shortlisted for a prestigious award.
Boobingit.com, founded by Ruth Maguire, has been named one of the region’s most exciting new companies after being shortlisted for a brand new rewards program.
the National StartUp Awards Series was launched to recognize the burgeoning startup scene across the UK, which has accelerated since the start of the pandemic. In 2020, as most of the world shut down, over 400,000 startups were created in Britain, with similar increases seen in other European countries.
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Speaking of her excitement at being nominated, Ruth said: “ I’m delighted that boobingit.com is recognized as one of the UK’s top start-ups. After launching the online breastfeeding magazine in October 2020, I hosted the UK’s first ever breastfeeding podcast show and wrote the book ‘Breastfeeding for Beginners’.
Explaining how the website came about, Ruth explained: “It was during the UK’s first lockdown, when I was breastfeeding my second child, that the idea for an online breastfeeding magazine m came in. I wanted to find a way to help people support Breastfeeding can be difficult at the best of times – not to mention a pandemic where we were all living in isolation with little or no support.
“Very quickly boobingit.com has grown to become the go-to place for the latest breastfeeding news and information for people around the world. Through it all, my goal continues to be to inform, inspire and empower people to breastfeed and I’m so proud of everything I’ve accomplished so far.
Professor Dylan Jones-Evans OBE, the creator of the national StartUp Awards series, said: “New businesses are important for generating economic prosperity, job opportunities and innovation. Since 2016, the Wales StartUp Awards have celebrated this incredible annual contribution of entrepreneurs to our economy and the impact they have on communities across the country.
“Given the sheer volume of phenomenal startups we’ve heard about since then, as well as the huge post-pandemic shift in people’s desire to give their careers a new direction and build a business against the odds, we thought it was the right time to roll out the program nationally.We have been blown away by the level of enrollment this first year and are really looking forward to crowning the winners in June.
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