The increase in supportive policies to promote breastfeeding in developing countries as well as supportive initiatives to raise awareness among the population will increase the demand for breastfeeding accessories. For example, the special supplementary nutrition program for women, infants and children (WIC) aims to promote breastfeeding and support related education and counseling programmes. In addition, WHO and UNICEF collaboratively ran a complex hospital-based promotion program called the Baby-Friendly Hospital Initiative (BFHI) to encourage breastfeeding throughout maternity and newborn care. childbirth in hospital.
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The need to increase the breastfeeding rate with the increasing population of women facing breastfeeding difficulties will drive the demand for accessories during the forecast period. Several conditions such as poor latch, breast engorgement, breast refusal and sore nipples cause breastfeeding problems in women. Insufficient breastfeeding leads to poor health and lack of nutrition in children. According to the World Health Organization, about 44% of newborns aged 0-6 months are exclusively breastfed, which helps improve child survival and supports healthy development.
Breast pads segment held more than 12% of the breastfeeding accessories market share in 2020. Breast pads or breast pads provide a convenient option for breastfeeding mothers when breast milk is leaking . The benefits associated with these tampons offering great convenience, reliability and easy disposal will further boost product adoption. Additionally, the growing demand for breast pads among nursing mothers as it provides relief between feeding sessions will positively impact the growth of the industry.
Asia Pacific Breastfeeding accessories market is expected to grow at a growth rate of 10.8% through 2027, driven by progressive breastfeeding cultures in countries such as India and Japan as well as the growing awareness of breastfeeding in other Asian economies. Additionally, the increasing number of specialist hospitals offering support services to breastfeeding mothers, initiatives and programs raising awareness of the need and importance of breastfeeding are some of the factors that are expected to drive demand. of products. Additionally, expanding breastfeeding support in rural areas through the implementation of various programs will benefit the expansion of the industry.
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Major players operating in the market include Acute Ideas Co. Ltd., Ameda AG, Ardo Medical, Bailey Medical, and Büttner-Frank GmbH, among others. Prominent market leaders are adopting numerous strategies such as product launches, partnerships, mergers and acquisitions to boost their presence in the industry.
Table of contents (ToC) of the report:
Chapter 3 Breastfeeding Accessories Market Overview
3.1 Industry Segmentation
3.2 Industry Landscape, 2016-2027 (Million USD)
3.3 Industry impact forces
3.3.1 Drivers of growth
3.3.2 Industry Pitfalls and Challenges
3.4 Analysis of growth potential
3.4.1 By product
3.5 COVID-19 Impact Analysis
3.6 Regulatory landscape
3.7 Porter’s analysis
3.8 Competitive Landscape, 2020
3.9 PESTEL analysis
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