Nandurbar: Dettol Banega Swasth India’s Reach Each Child program celebrated World Breastfeeding Week in Rajsamand, Rajasthan and Amravati and Nandurbar, Maharashtra with its partner Plan India. Awareness focused on promoting breastfeeding to women and communities through various awareness campaigns, workshops and rallies throughout the week of August 1-7. Awareness programs supported by nine rallies were carried out in 36 villages in intervention blocks across the two states.
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The celebration honored workers from ASHA and Anganwadi who worked alongside community nutrition workers to raise breastfeeding awareness in the villages. The program also recognized mothers who initially delivered low birth weight babies and managed to improve their nutritional status to normal through regular breastfeeding. Anganwadi centers were converted into cinemas to show IEC videos in regional languages, while games and interactive videos were organized to engage the public. The women also went on a “Parikrama” Village Walk to raise awareness of the benefits of breastfeeding and to promote exclusive breastfeeding for a child’s first 6 months. The program was attended by esteemed senior guest such as Mr. NandlalMeghwal, ICDS Deputy Director, Rajsamand, Rajasthan, Dr.Ramdeo Verma, Medical Superintendent, Amravati, Dr.Tilotama Wankhede, Taluka Health Officer, Dharni, Amravati, Dr. SN Parmar- Doctor, Dhadgaon, Nandurbar, Maharashtra.
Commenting on the initiative, Mr. Ravi Bhatnagar, Director, External Affairs and SOA Partnerships, Reckitt said:
Breastfeeding is important for the overall development of the child which becomes essential for healthy growth in the future. This experience can be overwhelming for many mothers when there is a lack of knowledge and awareness about good practices. Through Reach Each Child, we work with new and expectant mothers on their breastfeeding journey to create awareness programs that directly impact their lives. Our program supports 11,000 pregnant women in two states through multiple interventions and has helped 91% of new mothers initiate breastfeeding.
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Commenting on the partnership Mr. Mohd. Asif, Executive Director of Plan India, said:
We at Plan India are all incredibly proud and excited to be part of the program commemorating World Breastfeeding Week. Awareness campaigns like this continue to draw attention to the importance of breastfeeding for mother and child and the challenges associated with it. The Reach Each Child program helps educate and empower women to lead healthier lives by providing high quality maternal care, empowering them to care for themselves and their children.
Mr. Nandlal Meghwal, Deputy Director ICDS, Rajsamand, Rajasthan said:
Reach Each Child is an initiative that works on community behavior change. They provide health literacy that is lacking. Especially starting with exclusive breastfeeding for the first six months of a child’s life. The project while working and supporting the existing system I believe will do a great job for people in the community.
Dr. Ramdeo Verma, Medical Superintendent, Amravati enjoyed the week-long celebration and congratulated the team for successfully organizing this awareness campaign. He further appreciated the efforts of the Reach Each Child team to improve the nutritional status of children and increase the number of admissions to the NRC.
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Dr Tilotama Wankhede, Health Officer from Taluka, Dharni, Amravati said:
Through the continued efforts of Reach Each Child, we can reach the last mile and achieve the goal of 100% exclusive breastfeeding for children up to 6 months old.
Dr. SN Parmar-Medical Officer, Dhadgaon, Nandurbar said,
The program was run by the Reach Each Child team is very successful and useful also because there is a need to improve women’s knowledge about breastfeeding, health and hygiene as well. This type of event should be practiced regularly so that we can also protest new babies. I wish the whole team at Plan for the continued great work of Couse for a greater society.
The Reach Each Child program held mothers’ meetings, group discussions, health talks led by Supervisor Anganwadi, opening the door to talk about the benefits and challenges of breastfeeding. The Chief Medical Officer of the Primary Health Care Center highlighted the benefits of breastfeeding and the reasons why children should be exclusively breastfed for the first 6 months.
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Aligned with the theme of education and support, the initiative promotes correct breastfeeding practices and nutritional interventions by providing children, pregnant women, women and adolescent girls with access to a healthy lifestyle, better nutrition and better hygiene. Reach Each Child prioritizes adequate nutrition for children in the first 1,000 days of life through locally-led initiatives, with community nutrition workers being the primary providers of information and services. The program has had a significant impact on families over the past two years, with no deaths due to malnutrition among children cared for in Amravati and Nandurbar districts.
Reckitt* exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest quality hygiene, well-being and food is a right and not a privilege. The program has had a significant impact on families over the past two years, with no deaths due to malnutrition among children cared for in Amravati and Nandurbar districts.
(This story has not been edited by NDTV staff and is published from a syndicated feed.)
NDTV – Dettol has been working for a clean and healthy India since 2014 through the Banega Swachh India initiative, which is led by campaign ambassador Amitabh Bachchan. The campaign aims to highlight the interconnectedness of humans and the environment, and of humans to each other, with a focus on One Health, One Planet, One Future – Leaving No One Behind. He insists on the need to take care and consider the health of everyone in India – especially the vulnerable communities – the LGBTQ population, indigenous peoples, different tribes of India, ethnic and linguistic minorities, people with disabilities, migrants, geographically remote populations, gender and sexual minorities. With the current Covid-19 pandemicthe need for WASH (Water, Sanitation and Hygiene) is reaffirmed because handwashing is one of the ways to prevent coronavirus infection and other diseases. The campaign will continue to raise awareness of the same while emphasizing the importance of nutrition and health care for women and children, the fight malnutritionmental well-being, self-care, science and health, adolescent health and gender awareness. Along with the health of people, the campaign realized the need to also take care of the health of the ecosystem. Our environment is fragile due to human activity, which not only overexploits available resources, but also generates immense pollution due to the use and extraction of these resources. The imbalance has also resulted in an immense loss of biodiversity which has caused one of the greatest threats to human survival – climate change. He has now been described as a “code red for humanity.“The campaign will continue to cover issues like air pollution, Waste Management, plastic ban, manual scan and sanitation workers and menstrual hygiene. Banega Swasth India will also advance the dream of Swasth Bharat, the campaign believes that only a clean Swachh or India where bathroom are used and without open defecation (ODF) status obtained under the Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi in 2014 can eradicate diseases like diahorrea and the country can become a healthy Swasth or India.