MANHATTAN, Kan. (WIBW) – A coalition of breastfeeding Kansans will tackle COVID-19 vaccine hesitancy in the breastfeeding community through a new campaign funded by a KDHE grant.
The money will be used to launch KBC’s ‘Protect Yourself, Protect Your Baby’ campaign.
According to the KBC, the grant money is intended to help increase confidence in COVID-19 vaccines among breastfeeding parents in Kansas.
KBC said breastfeeding does save lives, especially during the COVID-19 pandemic. When a breastfeeding parent gets the COVID shot, it not only indicates that they are getting protection from the virus, but the child is also getting it through breast milk.
Bigenerational protection is at the heart of the “Protect yourself, protect your baby” campaign.
KBC said the campaign aims to increase confidence in vaccines through education, awareness and partnerships. The strategic rollout will include an outreach and community outreach campaign created in collaboration with Black, Indigenous and Latinx breastfeeding mothers who have overcome their own reluctance to vaccinate.
The Coalition will also host local community events across the state to provide parents with the opportunity to have honest, open, and non-judgmental conversations with trusted healthcare providers.
“Being a mother, especially a breastfeeding mother, can put you in a vulnerable state of mind while trying to make the best decisions for you and your baby,” said KBC board chair Stephanne Rupnicki. “This campaign will allow KBC to expand our work to provide accurate COVID vaccine information to breastfeeding parents so they can make the best decisions for their family.”
KBC said the campaign will be led by Wichita’s recognized black community leader Joyea Marshall-Crowley, who founded the Wichita Black Breastfeeding Coalition. She will bring her personal experience of breastfeeding to the campaign, as well as her considerable skills in education, project management and communication.
Marshall-Crowley has been described as an influential leader with significant social media reach. KBC said its experience and expertise will be crucial to the success of the campaign as it strengthens community bonds and empowers families through shared leadership.
For more information about the Kansas Breastfeeding Coalition, click HERE.
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