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Celebrating World Breastfeeding Week, Medela extends support to breastfeeding families
McHenry, Ill., July 26. 2022 (GLOBE NEWSWIRE) — Medela, the most trusted breast pump brand** , today announced a Buy One, Give One campaign starting August 1, 2022, to benefit breastfeeding families in recognition of World Breastfeeding Week. For each item purchased on The Medela Amazon Store between August 1 and August 15, Medela will give away an essential item for new moms* at Good + Foundationa non-profit organization and long-time partner of Medela, dedicated to providing essential equipment, products, clothing and educational services to families in need across the country.
World Breastfeeding Week (WBW) is a global public health campaign recognized annually from August 1-7 to raise awareness and inspire action on issues related to breastfeeding. This year’s theme is “Intensify Breastfeeding with Education and Support”. In addition to the Buy One, Give One campaign, Medela has also launched a limited episode podcast – The amazing science of breastmilk– sharing the value of breast milk. These initiatives reflect Medela’s ongoing commitment to supporting new parents from pregnancy to breastfeeding.
“We must do our part to provide future and new parents with the support they need to understand the benefits of breast milk,” said Jeff Castillo, executive vice president for the Americas at Medela. “Through our Medela Cares program, we are committed to contributing to solutions that improve child and maternal health outcomes, and we are excited to advance the important work that Good+ is doing for families across America through to this purchase, set a pattern for the benefit of the families they serve.”
According to Good+, one in four children served each year by Good+ donations are under the age of one and donate tools that support breastfeeding, essential to their mission. “With all the pressures that come with raising a baby, the last thing moms should have to worry about is the cost of supplies that help them safely breastfeed their child,” says Katherine Snider, CEO of Good +Foundation. “Medela’s donation will greatly benefit Good+ moms and help make breastfeeding a more relaxed bonding experience with their little ones. We are grateful to Medela for making this contribution in honor of mothers from coast to coast.
Medela is focused on expanding support for new parents, introducing new accessories and apparel to extend the breastfeeding journey. This season, Medela received two Parent Tested, Parent Approved awards for Medela Baby Pacifier collection, supporting newborns up to 18 months and beyond, and their new clothing design, the Medela Hands-free™ Expression Bustier, which features a seamless strapless design and a slim fit to allow for hands-free expression. New in July, Medela introduced the 3 in 1 pumping bra for breastfeeding, hands-free pumping and bra pumping. These items are all available at The Medela Amazon Storeand for any item purchased through August 15, Medela will give away an essential item for new moms* for the benefit of parents in need.
Medela and its sister brands have donated more than $3.6 million in in-kind product donations to Good+Foundation since 2010. This Buy One, Give One campaign is part of Medela Cares, the company’s social responsibility program. company, which focuses on solutions for global issues including maternal and child health amid critical transitions such as returning home from hospital, promoting mother-baby bonding in the care unit neonatal intensive care (NICU) or return to work. Earlier this year, Medela launched the #MomsUnite4Milk campaign to provide families in the United States and Canada with donor breast milk. For more information about Medela Cares and its initiatives, visit MedelaCares.com.
By advancing research, observing natural behaviors and listening to our customers, Medela is transforming science into care while promoting health for generations. Medela supports millions of mothers, babies, patients and healthcare professionals in more than 100 countries around the world. As the healthcare choice for over 6 million hospitals and homes worldwide, and the most trusted breast pump brand in North America**, Medela provides the leader in breastfeeding and baby products, healthcare solutions for hospitals and clinics. education. Medela is dedicated to achieving better health outcomes, simplifying and improving lives, and developing breakthroughs that help moms, babies and patients live their lives to the fullest. For more information, visit www.medela.us.
Founded in 2001, Good+Foundation is a leading national nonprofit organization working to dismantle multigenerational poverty by combining tangible goods with innovative services for low-income fathers, mothers and caregivers, creating thus an upward trajectory for the whole family. The organization partners with a national network of social service programs to combine goods – such as cribs, car seats and diapers – with counselling, employment assistance, financial literacy, co-parenting classes and more. With offices and warehouses in New York and Los Angeles, Good+ has supplied over $80 million worth of children’s essentials. Since 2020, the organization has also provided over $585,000 in microgrants to parents who have been disproportionately impacted by the pandemic. In 2021, 90% of spending went directly to Good+ programs. Visit www.goodplusfoundation.org for more information.
*A minimum of 54,183 clothes and pacifiers will be provided
**Voted the most trusted breast pump brand by US and Canadian buyers based on BrandSpark 2022® American and Canadian Trust Studies