Breastfeeding taskforce

Nursing mom says to leave Lush store in Montreal area mall


A Montreal-area mother is speaking out after she was asked to leave a Lush cosmetics store last week for breastfeeding her son.


“It was incredibly embarrassing for me,” Aella Morad, the mother of two young children, said of what happened.


While waiting for a prepaid pick-up order at the Lush cosmetics store in the Fairview Pointe-Claire mall, Morad began breastfeeding her 10-month-old boy, Alexander.


The store manager interrupted her breastfeeding, Morad said.


“The manager came to me and said, ‘You can’t do that here, there are designated areas,'” she said.


She was shocked and claimed it was discrimination.


“I’m a breastfeeding mom and I’m a registered nurse at the CLSC de Pierrefonds breastfeeding clinic,” Morad said, explaining that she knows her rights.


The mum shared her experience on the West Island Moms Facebook group and received lots of positive feedback. She also reported the event to the mall’s service center and was offered an apology and a gift certificate.


In 2014, a similar event occurred at another store in Fairview Pointe-Claire.


Fairview Pointe-Claire has a dedicated room on-site with security for breastfeeding mothers.


The general manager of the mall, Laurent Bruneau, however, said breastfeeding parents can do so wherever they want.


“Cadillac-Fairview fully supports a woman’s personal choice to breastfeed. We recognize that many mothers and caregivers who visit our center need convenient and welcoming spaces to care for and feed their children. So while we have dedicated breastfeeding rooms, any common area of ​​the mall that is deemed comfortable enough is an option we fully support,” he said.


The Lush store manager who asked him to leave also called Morad on the phone and apologized.


“He said he didn’t know about the law,” said Morad, who also said he admitted he “shouldn’t have reacted that way.”


In a statement, Lush North America Brand Manager Wendy Kubota wrote, “As a company, we are deeply sorry and stand up for the right of women to breastfeed anywhere and anytime. when…we review our retail training programs to ensure that all customers feel welcome.


Morad wants people to know that breastfeeding parents are allowed to care for their children when and where the need arises, including in a store.


“Unfortunately, this whole experience…I don’t need a $20 gift certificate, I need respect and you can’t put a price on that,” she said.


Morad encouraged other mothers to speak up if something like this happened to them.